By Wayne Olson
An organization I am familiar with is about to lose a major donation. As fundraisers (or in business, too), we are always going after the next big thing. However, is that a good policy? In this case the organization is going to lose a major donation, along with other donations along the way. One phone call, one letter would stop this loss, but this organization does not believe in thanking donors, or keeping them updated. That may not be their stated or formal policy, but it is what they practice, and now they will pay the price...
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Right you are, Wayne. It's fundamental that when someone lets you know about a gift (even a planned gift!), at the very least, thank them! Sounds simple, but this basic point is lost on many traditional fundraisers who have not heard the good news about planned giving. Thank you for your wisdom and for sharing this poignant example of how something so good so can south.